World Tourism Day 2024: Celebrating Tourism’s Role in Global Peace and Sustainability
World Tourism Day 2024 is a global event that highlights the transformative power of tourism in promoting cultural exchange, economic growth, and social development. Celebrated annually on September 27, this day serves as a reminder of how tourism fosters global peace and sustainability.
The theme for World Tourism Day 2024 is "Tourism and Peace." This year, the United Nations World Tourism Organization (UNWTO) emphasizes the role of tourism in enhancing global understanding, strengthening cross-cultural relationships, and supporting sustainable tourism practices that benefit both local economies and the environment.
World Tourism Day was first celebrated on September 27, 1980, by the UNWTO to recognize tourism's ability to foster international connections. The date commemorates the adoption of the UNWTO statutes in 1975. Since 1997, a host country is chosen each year to spotlight different nations' contributions to global tourism.
World Tourism Day underscores tourism's role as a key driver of economic development, particularly in developing nations. The industry creates jobs, encourages cultural exchange, and builds relationships across borders. It also emphasizes the need for a fair, inclusive, and sustainable tourism industry—one that preserves cultural and natural heritage while supporting local communities.
For 2024, Georgia will host World Tourism Day, showcasing its stunning landscapes, rich cultural heritage, and dedication to sustainable tourism. Known for its diverse terrain, from mountains to ancient cities, Georgia is leading the way in responsible tourism practices.
From mountain trekking to cultural tours, tourism practitioners around the world are advocating for an industry that drives economic growth while fostering peaceful cross-cultural exchanges. In Nepal, campaigns are focusing on reducing environmental footprints, restoring ecosystems, and promoting fair trade practices. The nation's tourism sector is aligning with global sustainability goals, emphasizing tourism as a tool for peaceful development.
In Nepal, tourism practitioners, academicians, industry leaders, and associations from the tourism capital, Pokhara, are coming together to promote eco-friendly tourism. These campaigns, led by hoteliers, trekking associations, travel agents, and local guides, emphasize Nepal’s cultural diversity, breathtaking landscapes, and its role in fostering global peace and understanding.
As Nepal and the rest of the world celebrate World Tourism Day 2024, tourism professionals are at the forefront, advocating for a future where tourism is a catalyst for peace, cultural understanding, and sustainable development. This day is not only a celebration of travel but also a call to embrace tourism’s potential in creating a more peaceful and culturally enriched world.


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